PETALING JAYA: The Malaysian Institute of Estate Agents (MIEA) is targeting to expand the Malaysia Secondary Property Exhibition (Maspex) again next year and replicate it to other major cities Johor Baru, Penang, Ipoh, Kota Kinabalu and Kuching.
MIEA president Nixon Paul said: “If this event is a huge success, then our immediate plan is to take Maspex nationwide. We are confident that within the next five to six years, the number of exhibitors would grow about five times more.”
At the Maspex launch, Paul said the whole event cost about RM200,000, with RM150,000 being spent on advertising and promotion through an integrated set of publication elements, including radio interviews, e-mail blasts and print and online advertisements.
Maybank is the main sponsor of Maspex 2013, while The Star is the official media partner.
Paul said this was the first-ever exhibition tailored for secondary properties in the country.
MIEA vice-president and Maspex 2013 organising chairman Erick Kho, meanwhile, said: “The making of Maspex took more than five years of planning.
“Previously, all property exhibitors in the country focused on primary properties, marketed by developers.” - The Star
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