PETALING JAYA: Affluent travellers from China, India and South Africa are considering visiting Malaysia in the next two years, making them the top source markets of big spenders for the tourism industry.
A Visa Global Travel Intentions Survey 2011 indicated that 30% from China, 26% from India and 8% from South Africa were planning to visit Malaysia.
These travellers are mainly professionals, managers, executives and businessmen who earn about RM13,800 a month.
The online survey, conducted by Nielsen in February and March, asked 11,620 respondents from 23 countries about their past and future travel plans.
They had travelled for holidays in the past two years or intend to do so in the next two years.
The survey showed travellers visiting Malaysia would engage in outdoor activities (74%), local food tours (70%), water sports (66%), nightlife (63%), music (62%) and health, wellness and relaxation (59%).
Visa Malaysia country manager Stuart Tomlinson said the fact that affluent travellers from China, India and South Africa would consider visiting the country in the next two years was a bright spot for the industry.
“Malaysia is blessed with the best natural sceneries in the world, great food and dining, vibrant nightlife and is in a position to provide everything that affluent travellers seek in a holiday,” he said.
He added that Visa was committed to supporting Malaysia’s ambitions to attract more affluent travellers and would work with the Tourism Ministry. - The Star
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